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Branding Questionnaire
Crafting Beauty & Personality
Name
*
Email Address
*
Phone
Street Address
City
State/Province
Date of Birth
Project Brief
Let’s get the specifics sorted to lay the groundwork for our consultation.
This brand identity development is for:
A new business or a completely new branding design
A re-brand or update of your existing branding
Tipically, brand development takes around 4 weeks from our consultation call to complete. Do you have a timeline or launch date we should know about hen aiming for delivery dates?
No, I am flexible about the development timeframe
Yes, I have a desired timeframe to meet a specific date
(Please note we cannot guarantee meeting timeframes that are less than 4 weeks)
Desired Project Deadline
Is there anything already in place that we should be aware of? (e.g. existing logos, brand style guide, brand fonts, colour palettes already implemented on website)
Where would your logo or branding be primarily used?
Website
Sales Page
Facebook
Instagram
LinkedIn
Youtube
Tiktok
Podcast
Email Signature
Other
Please specify Other
Business Basics
Tell me a little bit more about your business and what you do
Brand Name (as it would appear in the logo and branding)
Tagline (if any)
Would you like the tagline to be displayed in your logo?
Yes
No
How would you describe what your business does, to a friend?
What niche / industry do you target?
Competitors
Who are your direct competitors? Paste some links to their websites or social media pages here:
What do you like/dislike about their branding?
What sets you apart from your competitors?
Why do potential customers / client buy from your competitors? What are they offering that’s makes them different?
How does your price point compare with your competitors and the market leader in your target market?
Inspiration
Let’s dream a little! The brands you list in this section (that you like or don’t like) do not have to be related to your industry at all. They are brands (and branding) that you feel strongly aligned or that you strongly dislike - eve if they have a completely different offering
What are three brands you love, and why?
Name a few brands you don’t like, and let me know why, or what you don’t like about them.
Please paste the link to your Pinterest Dream Brand Board here
(You will have received this link in your onboarding email)
If you have collected any other brand inspiration that is not on Pinterest, please paste the link to them here
If you don’t have a link for them, but you have a pdf, image or other format you would to share, please attach them in the email together with this questionnaire. Thank you.
Ideal Clients
Let’s get to know the people you will be serving a bit better - what motivates them?
Who specifically is your ideal client? Share anything that’s relevant and helps us know exactly who you’re referring to (e.g this may touch on demographics/lifestage/career stage/attitudes/behaviours)?
What is their gender?
Male
Female
LGBTQI+
My product or service is not gender specific
Other (Please specify)
Other
Geographically, where are they located?
What pain points or problems are they experiencing that you can help them with?
What are their greatest desired outcomes that you help them achieve?
Getting to know you & Your brand
So tell me a little bit more about how your brand and business came to life, and the plans you have for it
Is there a unique story behind your business or why you started it in the first place?
How did you choose your business name? What’s the reasoning behind it?
What is your brand’s mission?
What promises and outcomes does your business make to clients / customers?
What key messages do you want to communicate in everything you put out there?
What are your expert topics that you most want to be known for in your business?
What promises and outcomes does your business make to clients / customers?
Imagine your brand as a real-life person
Now let’s deep dive into getting to know your brand. For this exercise, I would like you to imagine your brand being a real living breathing person. Imagine what they look like, sound like, dress like. What are their favourite foods, colours, perfumes, etc. Once you have crystalised this image in your hear, continue with the questions below. This is a great exercise to help get clear on how you want your brand to be perceived and how best to communicate it (if your business is a personal brand you can simply describe yourself)
If your brand were a person, which words or phrases would best describe them?
What books or magazines do you/would they read, and what TV shows would they watch?
Which well-known figures or social media profiles would they follow?
Which shops would they frequently shop at?
What actor / actress would you choose to play your brand in a film?
Which terms describe your brand and how you want to be perceived, best?
Masculine or Feminine
Completely Masculine
Slightly Masculine
Neutral
Slightly Feminine
Completely Feminine
Colourful or Monotone
Completely Colourful
Slightly Colourful
Neutral
Slightly Monotone
Completely Monotone
Approachable or Authoritative
Completely Approachable
Slightly Approachable
Neutral
Slightly Authoritative
Completely Authoritative
Fun or Serious
Completely Fun
Slightly Fun
Neutral
Slightly Serious
Completely Serious
Adventurous or Safe
Completely Adventurous
Slightly Adventurous
Neutral
Slightly Safe
Completely Safe
Energetic or Calm
Completely Energetic
Slightly Energetic
Neutral
Slightly Calm
Completely Calm
Understated or Flashy
Completely Understated
Slightly Understated
Neutral
Slightly Flashy
Completely Flashy
Minimalistic or Extravagant
Completely Minimalistic
Slightly Minimalistic
Neutral
Slightly Extravagant
Completely Extravagant
Bold or Subtle
Completely Bold
Slightly Bold
Neutral
Slightly Subtle
Completely Subtle
Formal or Casual
Completely Formal
Slightly Formal
Neutral
Slightly Casual
Completely Casual
Accessible or Exclusive
Completely Accessible
Slightly Accessible
Neutral
Slightly Exclusive
Completely Exclusive
Young or Mature
Completely Young
Slightly Young
Neutral
Slightly Mature
Completely Mature
Design Preferences
Let’s look at design components, and what appeals to you the most. While we will always hold these preferences in high regard, our concepts might not always include these exactly in order to stay true to the brandand ideal client - but we would always be happy to talk through the rationale behind our recommended choices.
Colour Preferences
Light Blue
Bright Blue
Royal Blue
Navy Blue
Teal
Light Green
Bright Green
Forest Green
Dark Green
Olive
Light Yellow
Banana
Mustard
Orange
Red
Hot Pink
Princess Pink
Ballet Slipper
Dusty Pink
Nude
Lilac
Bright Purple
Rich Purple
EggPlant
Black
Charcoal
Grey
White
Beige
Earthly Brown
Chocolate
What colours appeal to you most? Choose up to three colours that you think represents your intended brand identity best.
Are there any colours that you would prefer NOT to use in your branding?
Do you feel drawn to the use of metallic elements (gold, silver, etc) in branding?
Yes
No
If you said yes, which of these metallic elements appeal to you most?
Gold Metallic
Gold Glitter
Silver Metallic
Silver Glitter
Rose Gold Metallic
Rose Gold Glitter
Are there any objects or symbols that hold particular meaning to you, your business, your clients or your narrative? Share below
Upload files here
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Thank you for helping us peel back a layer and get to know you more so that we can help you to share your brilliance in a way that builds your authority as a powerhouse personal brand.
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